Radio Edges TV 18-49!!!
Monday, March 20, 2023
Duncan Stewart, Director of Research, Technology, Media
& Telecommunications at Deloitte made a surprising prediction, four years ago. He forecast that by 2025, AM/FM radio audiences would overtake TV among 18-34s. His prediction went one gigantic
step further. AM/FM radio just defeated TV in persons 18-49 with an average audience and weekly reach +3% greater. No one expected that!!!...
TV reach among persons 18-49 has dropped -28% and time
spent viewing eroded -56%. Since 2018, Nielsen's Total Audience Report reveals the 18-49 weekly reach of live and time-shifted TV has dropped -28%. Over the same period, TV's daily time spent is down
-56%, an hour and a half loss...
Cord cutting is a major driver of TV's audience collapse.
The MRI Simmons January 2023 "How Americans Watch TV" report reveals 51% have cut the cord...
Streaming is now TV: Americans say streaming has replaced
traditional TV. A Hub Entertainment study finds from 2016 to 2022, those who said streaming was "the first thing you turn on when you watch" doubled from 20% to 39%. The proportion who said the first
thing they turned on is "live from pay TV" dropped from 48% to 28%...
While a huge number of Americans have abandoned
traditional TV for streaming, AM/FM radio remains the dominant audio platform. According to Edison Research's Q4 2022 "Share Of Ear," AM/FM radio has a massive 73% share of US ad-supported
audio...
AM/FM radio makes TV better: J&J's pharma brand
Tremfya realizes a +45% reach increase by adding AM/FM radio to the media plan...
Shifting 20% of GoodRx's TV budget to AM/FM radio would
generate a +31% increase in reach...
According to Edison Weekly Insights, AM/FM radio is doing
a pretty good job on the radio side, as well. Edison reports AM/FM radio is the #1 Ad-Supported Audio Source for all ages in the US. Listeners age 13+ in the US spend 59% of their daily, ad-supported
audio time with AM/FM radio, more time than with all other ad-supported audio sources combined, including YouTube, podcasts, and ad-supported streaming...
Did You Know???
- Jim Boeheim is retiring after 47 seasons coaching the Syracuse Orange. He leaves with the second-most wins in N.C.A.A. history...
- The World's biggest spokeless Ferris wheel will be built in South Korea. Normally, Ferris wheels have complex cables running through the middle...
- During the 35-year Broadway run of "Phantom Of The Opera," the musical created more jobs and generated more income than any other show in history...
- While sped-up and slowed-down versions of hits run wild on TikTok, they haven’t penetrated the mainstream — yet.
- "The Cover Of Rolling Stone" single went top 10 in 1973 before Dr. Hook & The Medicine Show literally wound up on the cover of the magazine...
- The Hotel Pennsylvania was once the largest hotel in the world when it opened in 1919. Closed since 2020, it will soon be demolished...
- Residents of Hawaii, most of Arizona and the US territories in the Pacific and Caribbean don’t follow the time change...
- The Oscars attracted the biggest TV audience for any awards show in three years, data shows...
- Elvis Presley paid $100,000 for Graceland 66 years ago (1957). Today the estate is estimated to be worth between 400 to 500 million dollars...
- A new study using satellites finds both extreme rain and extreme drought appear to be growing more common...
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