Spotify Tops Podcast List...
Monday, May 29, 2023
This past year, Spotify and Sirius XM have taken turns at the top of the
Podcast Networks list in the US. Now that spot belongs solely to Spotify. Edison Research just announced that Spotify is number one, based on total network reach for Q4 2022 through Q1 2023 among
weekly podcast listeners age 13+...
AM/FM would be wise to note that both networks aren't going anywhere anytime
soon. Lurking just behind them is iHeartRadio. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics. The Q4 2022-Q1 2023 ranker includes increased sample size
implemented last year and is based on surveys of 10,797 weekly podcast listeners age 13+...
The Joe Budden Network makes its first appearance on the list at number 30
and the Blaze Podcast Network debuts at number 28. Budden is an American media personality and former rapper and Blaze is a conservative media company...
The ranker measures reach as a percentage of the weekly podcasting audience.
Rankings are compiled by measuring the total unduplicated reach of all the programs represented by a given network. Listening is credited to the entity that represents the advertising for the show,
not the listening platform or app...
A brief review of the top 3 companies in the ranker will show you why AM/FM
has to be aware of not only the streaming music produced by these three but by their podcast programs:
Spotify, a Swedish company has more than 100 million songs and five million
podcasts from record labels and media companies. Their most popular podcast is "The Joe Rogan Experience."
SiriusXM is the largest audio entertainment company in North America with
approximately 34 million subscribers. In 2019 SiriusXM bought Pandora streaming service. They feature sports talk and play-by-play podcasts and product from Marvel comics...
iHeartRadio is the largest radio broadcaster in the US with 128 million
registered users. Their podcasts have won many awards and one of their most well known shows is hosted by Conan O'Brien...
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