verdana
verdana

Taking Summer Radio's Pulse...

 
Monday, September 14, 2020
 
With Labor Day behind us, summer, unofficially, has come to an end. The calendar will take care of the official part September 22nd. So, what kind of a summer was it for radio? Well, we've got Inside Radio to fill us in, as they do every year about this time...
 
The latest format counts for the month of August find Country, Religion and News/Talk standing tall as the 3 most programmed formats. No other genres approach the tonnage of these platforms...
 
Those 3 formats combined account for more than 6,000 signals with Country again in front with 2,184 stations. Country has lost 8 signals since the start of the year allowing Religion, with 2,062 outlets to narrow the gap. Religion added 24 stations since January. News/Talk with tons of stories to cover ended August with 1,990 signals - 9 fewer than it started the year with...
 
There's a huge drop to Variety at number 4. That format was found at the non-commercial end of the FM dial and on AM. It added outlets in each of the past 12 months except two. It's only up by 8 stations since 2020 began, Variety has picked up a total of 138 signals in the past year. Close behind and rounding out the top 5 is Contemporary Christian, which added 4 stations since January and 34 year-over-year...
 
Spanish language, another growing umbrella format is 6th with 1,220 signals. That's a 5-station gain from January but a much larger 50-station influx since August 2019. Meanwhile, the growth of Classic Hits, in 7th place, has held it's own in the past 4 months with 1,132 stations in August. That's a gain of 8 since January and an increase of 44 over the past 12 months...
 
With little activity over a several month span, Sports has leveled off but at a lower level. The format, which now has live play-by-play back, had 688 outlets in August, unchanged from May but down a dozen signals since January. Despite declining numbers, 9th place Top 40 has shown remarkable consistency in the number of stations during the past year with 621 stations in August, just 6 fewer signals than in January. Number 10 Classic Rock is also holding steady in station counts with 586, pretty much where it's been throughout 2020, although it has added 16 stations since August 2019.
 
AC just missed the top 10 most programmed formats with 577 signals, a loss of 9 since January. Hot AC is next with 481, unchanged since January. After a slow, steady 6-month decline, Alternative Rock has leveled off at 445 stations for the last 4 months...
 
The 14th place position belongs not to a format but to the 377 stations that are currently off the air. That's 30 more than in January with most of the gain coming in May, including many that went dark due to the pandemic. The number has since leveled off. Rounding out the top 20 are Oldies (326, down from 345 in January), Rock (steady at 304), Classical (257, a decline of 8 from January), Southern Gospel (247, down from 25 at the start of 2020), Black Gospel (233 from 240 in January) and Ethnic (steady at 226 outlets)...
 
I(n)M(y)O(pinion):
  • The number 14 position on our format ranking list (the 377 stations currently off the air) is shocking...
  • Pandemic or not, Labor Day Weekend was a big weekend for sales of all kinds...
  • Dolly Parton's "9 to 5" is the official, unofficial, Labor Day song...
  • With the football season now underway we can only be hopeful that both the colleges and pros follow the pandemic guidelines at least off the field...
  • 19 years since 9/11. How can that be possible???
  • Don't invite Novak Djokovic & Laura Clark to the same party...
  • Lou Brock - a great Hall of Fame player - gone too soon. RIP, Lou. I'm glad I met you...
  • I wonder if we'll see the day that Ireland's Rory McIlroy reaches Tiger Woods as the richest golfer in the world. McIlroy is now ranked #9...
  • Sad to hear that Dame Diana Rigg whose long career spanned 60's spy series "The Avengers", classical theater & "Game Of Thrones", has passed away at 82...
  • The NBA's season in the bubble is the most successful use of post-COVID-19 games in professional sports...

 

Print Print | Sitemap
© Mel Phillips Radio Views