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Country - The Format Of Choice...

 

Monday, May 10, 2021

 
How much has the pandemic affected radio formats? The count from Inside Radio for the month of April 2021 finds Country, News/Talk and Religion still leading the field as they did a year ago. The Country format remains in the lead with 2,207 outlets, a 1% gain from last April, while News/Talk signals, which hit the 2,000 mark during the Presidential election in November, made a 1.2% gain from a year ago to reach 2,023 outlets in April...
 
Religion came in third with 2,010 stations, for a total of 6,240 for these 3 formats - up from 6,213 in April 2020. While Religion, which includes Teaching & Variety, includes 22 fewer stations from a month ago, this is due to re-classification of most of these stations as Contemporary Christian, Gospel or another religion-based format. As a result, Contemporary Christian, the fourth-ranked format with 1,316 stations in April, pulls further ahead of Variety, thanks to an additional 43 classified in the format compared to a year ago...
 
Total stations in the 5th-ranked Variety category, including many non-commercial FM outlets and AM frequencies, are down from a year ago, with a loss of 18 stations for a 1.4% decline to 1,254. Spanish-language in 6th, continues its growth trend with a 2% gain in stations from April 2020 to 1,232...
 
Classic Hits may still rank 7th but the format's greater appeal during the pandemic, with many stations topping local market ratings, results in a significant 3.6% gain in total stations, with 40 more from a year ago for a total of 1,163 outlets in April. On the other hand, Sports, which remains 8th, has shown ratings declines nationally and loses 35 stations for a total of 656, a 5.1% drop...
 
Although 9th ranked Top 40 benefits from 5 additional stations moving to the format since March, year-to-year its station total is essentially flat, from 624 in April 2020 to this month's 620. Also virtually flat is Classic Rock in 10th place with 590 outlets in April compared to 587 a year ago and 589 in March...
 
Coming in just below the top 10 is Adult Contemporary with 566 stations, off 2.6% from 581 a year ago, and Hot AC with a 2.5% decrease, from 482 to 470 outlets...
 
I(n)M(y)O(pinion):
  • The Country format seems to weather whatever storm our country faces better than most other formats throughout history...
  • Lots of optimism fueling Wall Street as post-pandemic times gain momentum...
  • We should all take time to appreciate all the things in life to be grateful for...
  • Can anything top the news of Verizon selling Yahoo & AOL to an equity firm for $5 billion. Do I have to answer that???
  • Good to see that used car sales are booming...
  • Congratulations to Conan O'Brian for nearly 30 years of late night TV...
  • The lowest birthrate in the US since 1979 is another victim of the pandemic...
  • You'll soon be able to hail a Tesla Model 3 electric taxi cab on the streets of New York... 
  • Why am I not surprised that a school home coming queen contest was rigged in Florida???
  • The price of chicken is going up because there's a chicken sandwich war raging in US restaurants...

 

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