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Country Music Goes Streaming...

 
Monday, February 24, 2020
 
P-1 Media Group and MRC Data/Nielsen Music has just concluded a study that finds Country Music's growth in streaming impacting radio.
P-1 Media Group co-founder, Ken Benson tells Radio Ink that for those programming a country radio station today, the streaming audience is impossible to ignore...
 
More than half of country radio listeners between 18 and 44 report streaming music via an on-demand music service daily. Benson adds: "With so many country radio listeners using on-demand streaming services, we examined the differences between what radio is playing versus listener choices using on-demand audio streaming services."
 
Here are key highlights from the study:
  • The growth of streaming to country music has grown 36% from 2018 to 2019...
  • 85% of country radio P1s between the ages of 18 to 44 report streaming to an on-demand audio service either "every day" or "a few day's a week."
  • Radio is playing more contemporary music than on-demand streaming services. 70% of radio's top 100 most-played songs are from 2018 and 2019 versus only 55% of songs from on-demand streaming services...
  • Radio relies more on core artists playing more songs from fewer artists while on-demand streaming services play more unique artists...
  • Radio plays less variety than the on-demand streaming services. Of the top 500 songs on country radio, 62% of the total spins come from the top 100 songs versus only 46% for on-demand streaming...
  • The responses from country radio P1 listeners indicates that country stations either missed or underplayed the biggest hit of 2019 "Old Town Road."
Simple addition and subtraction will tell you the threat to listening to country music on radio is real. The more people listen to on-demand, the less they choose radio. Contemporary music hasn't reached that stage yet but both forms of music - make that all forms of music should be good enough to keep listeners from searching for something better...
 
 
I(n)M(y)O(pinion):
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  • He gets a bad rap from many but Jeff Bezos is spending billions on the Global Warming threat...
  • Don't invite the White House to John Bolton's book signings...
  • The regulation and editing of questionable content on Mark Zuckerberg's Facebook will go long into the night...
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  • Sad to see WAAF, Worcester turn to religion after all these years as a rocker...
  • The concert violinist who played while having brain surgery deserves a Grammy...
  • My favorite video of the week showed badly injured NASCAR driver, Ryan Newman and his two little girls leaving the hospital after a near-fatal collision...

 

 

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