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The Rise Of Voice Tech...

 
Monday, November 30, 2020
 
Thanks in great part to the pandemic, 128 million people in the US population, will use a voice assistant at least monthly. According to an eMarketer Executive Summary, that's an increase of 11.1% from 115.2 million in 2019. This represents 44.2% of internet users and 38.5% of the total population...
 
Voice technology usage is rising worldwide. In the US alone, the number of people who use voice assistants and smart speakers - including those from AmazonGoogle and Apple will grow by double digits this year. Smartphones and smart speakers are the devices of choice for most consumers, but use is also rising in cars, smart TVs, smart home components, wearables, appliances and other connected gadgets...
 
The pandemic has accelerated the uptake of home-based, voice-controlled devices and changed audio listening patterns on all devices. As a result, eMarketer has adjusted their forecasts for voice assistant users and smart speaker users upward to reflect increased growth this year and sustained adoption going forward...
 
Voice assistants are now mainstream among US consumers. Millennials are the heaviest users, but use is rising among all age groups, including children, teens and seniors, especially as more people work, study, consume entertainment, and conduct personal business from home...
 
Radio listening gains as voice technology grows, too. The advantage for a voice assistant is it gives radio listeners a quick and easy way to tune into a station stream, often at home where radio receivers are not as common as they once were. The challenge for radio is that Alexa and Google Assistant not only make it easy to find a radio station webcast, but any form of digital audio whether a podcast or a music streaming service. Pandora last month reported its listeners' daily time spent listening to smart speakers grew 43% since the beginning of the year...
 
Looking beyond 2020, 132 million people in the US are forecast to use a voice assistant at least monthly in 2021 - that's up from 128 million this year. That figure will rise to 135.6 million in 2022. The percentage of population increase will rise from 38.5% to 39.4% in 2021 and 40.2% in 2022. The percentage of change from year-to-year will start to decline from 11.1% to 3.2% and then 2.7% from 2020 to 2021 and 2022...
 
I(n)M(y)O(pinion):
  • Radio has been fortunate to remain more than relevant during the pandemic and gains made in voice technology and usage...
  • Macy's should be applauded for the virtual Santaland they've set up online...
  • RIP David Dinkins, 93, former NYC Mayor 1990-1993...
  • Kudos to Quantas Airlines for becoming the first airline to request all world travelers get a COVID-19 inoculation before boarding one of their flights...
  • Sophia Loren still has her acting chops at 86...
  • The Weeknd & Luke Combs should have been Grammy nominees...
  • Michelin and Zagat didn't have enough NYC restaurants open to rate this year and did the right thing in not publishing their reviews...
  • Looks like book publisher Simon & Schuster is about to be sold...
  • U.S. Soccer mourns the loss of a legend. Rest in Peace, Diego Armando Maradona, 60...
  • Black Friday has become a month of 'Black Friday's'...

 

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