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New Format Analysis...

 
Monday, June 27, 2022
 
A tip of the baseball cap to Inside Radio for their exclusive format analysis which includes PPM cross-market average quarter-hour share data from Nielsen for Monday-Sunday 6am-midnight - and more covering 2020, 2021 and 2022...
 
While News/Talk is still number one and still the only format with double-digit shares consistently, it does not deliver shares at that same level among persons 18-34, 18-49 or 25-54, nor is it the top ranked format in either demo. It's only growth story is actually among 18-34s, where share is up 0.3 from the January-May period of 2020 to 2022-to-date. CHR ranks either first, second or third respectively among these three demos, but in no case trending upwards...
 
The format that is moving up is AC, with demographic gains across the board based on both the five-month average 2020 to 2022, and year-over-year May 2021 to May 2022, while also up January-May 2022 among 25-54s. Classic Hits is just as powerful, also up January-May 2020 to that of 2022, and up January-May 2022, in all four of these demos...
 
For 6+, there's steady '20-'21-'22 growth for four formats: Classic Hits (5.4-5.6-5.8), Urban Adult Contemporary (4.6-5.0-5.1), Sports (3.6-3.9-4.2) and Adult Hits (2.2-2.4-2.6). Urban AC displays that same growth in the three other demos, even as there are no appreciable month-to-month gains. Adult Hits, though, is both a year-to-year and month-to-month story, as it shows steady gains from January to May 2022 among persons 18-49 and 25-54...
 
For several formats, the share growth is just happening this year, in some cases also notable from last May to this. That's the story with Country which, while shares are declining over the past two years, shows fairly steady gains since January 6+ (5.6-5.7-5.9-6.1-6.1) with a similar growth pattern among 18-49s and 25-54s. It's also the case for Modern/Alternative Rock, where several star PPM performers are helping to steadily push shares up from January for 6+ (2.2-2.3-2.4-2.4-2.6) and similarly among the other three demos. Another format with this steady 6+ share growth in 2022 is Urban Contemporary (2.8-2.9-3.0-3.0-3.1), also up May-to-May in every demo. Also notable is Classic Rock's January-May gains among 6+, 18-34 and 18-49 and Hot AC's similar performance among those latter two groups...
 
Did You Know???
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  • About 500,000 electric vehicle charges are being installed across the US...
  • Americans lost half a trillion dollars in wealth early this year as the stock market plummeted...
  • The first national observance of Flag Day was June 14, 1877...
  • June 17 was the 50th anniversary of the Watergate burglary...
  • Sir Paul McCartney celebrated his 80th birthday on June 18th...
  • Jennifer Hudson is one of only 17 people to win an Emmy, Grammy and a Tony (an EGOT)...
  • Los Alamos County (NM) has been ranked the healthiest US community for the third year in a row...
  • Canada is moving forward with a comprehensive plan to ban "harmful" single-use plastics, in a sweeping effort to fight pollution and keep them out of the environment...

 

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