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Social Network Forecast...

 
Monday, January 20, 2020
 
eMarketer usually comes up with as accurate a picture of what the US social trends are for the year ahead as anyone else - so let's take a look at what they project for 2020. As you can expect, they see an increase in spending on social networks. That's just one of the 8 takeaways from their latest forecast:
  1. Spending will increase 20.4% in 2020 to more than $43 billion. Social video ads will make up one-third of US digital video ad spending this year...
  2. Time spent on Facebook will fall to a new low of 33 minutes a day among US adult Facebook users...
  3. Younger users are abandoning the social network in greater numbers and older ones aren't increasing their time...
  4. Instagram will have more users 18 to 24 than Facebook for the time in 2020 but that's their property so it could be worse... 
  5. eMarketer expects more "privacy skeletons" will emerge from Facebook's closet in Mr. Zuckerberg's antitrust and privacy investigations...
  6. The social webs will continue to haggle over the definition of political ads. Political organizations will take full advantage of the confusion. This may affect social media usage. Some users will abandon ship for a while...
  7. Revenue growth since 2017 to a projected 2021: 35.6%, 34.0%, 25.5%, 20.4% and 16.9%...
  8. Excludes spending by marketers that goes toward developing or maintaining a social network presence. Includes paid advertising appearing within social networks, social network games and social network apps. Source: eMarketer, Oct 2019...
In addition, eMarketer reports that Tik Tok, the short-form video app space will be active this year. Startups and existing players will try to take advantage of the rise of Tik Tok but they are somewhat skeptical of how long the craze will last in the US...
 
 
I(n)M(y)O(pinion):
  • Since we all know that nothing lasts forever, it's not surprising that Facebook is losing users. It appears that some of their misadventures have taken a toll...
  • Two tiger teams but only one roared - LSU...
  • LSU QB Joe Burrow should be one very special NFL player...
  • When you hear of a cheating scandal you immediately think of politics - not baseball...
  • Anyone still waiting for Big Tech to collapse is in for a long wait...
  • Hashtags just disappeared, didn't they???
  • Knowing your ABC's sure paid off for the trillionaires at Alphabet, didn't it???
  • If and when Toyota gets their new project off the ground they can literally say they got their new project off the ground...
  • If there's a better acting performance than Joaquin Phoenix's in a movie this year ("Joker") I haven't seen it yet...
  • Buck Showalter would be at the top of my list of prospective baseball managers...

 

 

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