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Radio Leads The Way For Workers At Home...

 

Monday, March 30, 2020
 
The coronavirus pandemic has forced most people to work from home. Among media sources, AM-FM radio has become the beneficiary of that demand. As Inside Radio reports, there are several research firms that find that radio is gaining more listeners, as a result...
 
Nielsen Scarborough USA+ shows 90.8% of Americans working at home are reached by AM/FM broadcast radio. Pierre Boulvard, Chief Insights Officer at Cumulus Media and Westwood One writes: "AM/FM radio is the soundtrack of the American worker regardless of where they sit." Radio is already strong both at-work and in-home as Edison Research proved in its recent "Share Of Ear."  The share of listening to AM/FM radio at work is 68%, while at home listening rises to 75%. The "Share Of Ear" study looked at ad-supported audience of persons 18+ Q1-Q4 2019...
 
Radio clearly surpasses usage of ad-supported SiriusXM, Pandora and Spotify both at work and in the home. Pandora has a share of ear of 13% at work and 10% at home. Spotify is at 6% and 5% and ad-supported SiriusXM has 3% share of ear at work and only 1% at home...
 
At home listening is also bolstered by the use of smart speakers with Edison Research showing that AM/FM radio is number 1 in smart speaker share of time spent with 24% of the share (persons 13+ Q3 2019) -60% larger than Amazon Music's 15% share...
 
Network radio listening should not see an effect as Nielsen's RADAR service is based on a one-year rolling average of four quarters "that smooth out the highs and the lows." Triton Digital reports streaming audience share increased last week for public radio and news/talk radio stations (not surprising in this climate)...
 
And finally, a recent NuVoodoo study also showed that radio consumption is on the rise as Americans turn to the medium for information and updates on the health crisis. According to its study, 27% of respondents say they are using radio more since the outbreak and 37% use radio for information in their local markets...
 
I(n)M(y)O(pinion):
  • Radio has historically scored well in time of national crisis. This is no exception...
  • Japan and the IOC did a smart thing by moving the 2020 Summer Olympics to 2021...
  • When looking for updates on CV-19 use reliable sources...
  • Two of the best sources for medical advice on CV-19 are Dr. Anthony Fauci & Sanjay Gupta...
  • Gov. Andrew Cuomo's stock is rising with every CV-19 update...
  • The health and safety of our citizens should be the number one concern of our politicians...
  • The Stimulus deal could have been better for lower income families but at least it was done...
  • I like the idea of some airlines leaving middle seats empty for separating passengers...
  • You know you've made it when your likeness is featured on doughnuts, Dr. Fauci...
  • Governors call the shots on when business comes back locally - not the President...

 

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