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Connected Car Update...

 
Monday, August 3, 2020
 
I've covered just about every media platform since COVID-19 arrived in March - except the connected car. Like all the other tech devices, there have been changes. You're about to find out what those changes are, compliments of Scott Burnell, Global Lead , Business Development & Partner Management at Ford Motor Co. during a webinar presented by auto tech industry provider, TU-Automotive...
 
Scott Burnell: "There is a lot of data that is generated by a vehicle and its occupants and a lot of that, at the most basic level for radio, can be extremely valuable in the advertising world. The things I hear all the time are 'just in time advertising' and 'right amount of time content'."
 
"Just In time advertising" refers to targeted advertising that takes into account a person's location, time of day and other variables. A discount coupon for takeout dinner, for example, could be served for a restaurant located on the person's ride home. "Right amount of time content" means knowing how long the individual's commute is and delivering the appropriate amount of relevant content...
 
Laurence Harrison, Chairman of the Automotive Committee of World DAB, a global nonprofit for the advancement of broadcast digital radio based on the European DAB/DAB+ standard said using automotive-optimized data will allow broadcasters to deliver "rich experiences in the car". Harrison added that radio will enjoy an important position in the connected car for a long time - "radio is going to have a very strong role to play in connected cars in the future."
 
Joe D'Angelo, Senior VP of Radio Broadcast at Xperi said during the past 20 years radio has embraced a panoply of new distribution platforms, from HD Radio to streaming to apps and smart speakers. "Broadcasters have made a conscious effort to be everywhere on every platform where their listeners are and I think you are seeing an increase in traditional radio listening because of that. While radio will continue to have a vibrant future in the car, it is one that is also evolving." 
 
Burnell noted that consumers build their media habits before they get behind the wheel and that a growing number of Americans reaching the legal age to drive don't have a traditional broadcast radio in their home. According to the 2020 Infinite Dial study from Edison Research and Triton Digital, 52% of 18-34 year-olds said they lived in a household with no traditional radio in the home. This offers another reason for radio to promote the availability of its content on digital devices to young consumers. "They're listening on their devices before they get in and then when they get in they just want to bring their habits with them."
 
I(n)M(y)O(pinion):
  • With people driving more and taking less public transportation during the pandemic, now is the ideal time to get those connected cars ready to roll with the best radio has to offer...
  • I'm trying to find out who or what rescued that stranded St. Bernard on a mountain top. A bigger St. Bernard???
  • Jeff Bezos, Mark Zuckerberg, Tim Cook & Sundar Pichai walk into a congressional hearing - NO JOKE!!!
  • Don't invite William Barr & House Democrats to the same party...
  • One of the most poignant scenes in recent history: the flag-draped coffin of John Lewis going over the Edmund Pettus Bridge...
  • Don't invite WarnerMedia & Ellen DeGeneres to the same party...
  • Sad to see so many Dunkin' store fronts closing...
  • Sorry to hear that Cousin Brucie is no longer playing oldies on Sirius..
  • More new public art installations are on display in NYC. They're not only beautiful but you can view them at a safe distance from others...
  • Gov. Andrew Cuomo has been doing the right thing - taking liquor licenses away from pubs that don't follow the guidelines set up to prevent COVID-19...

 

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