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The Smart Speaker Privacy Issue...

 

Monday, January 14, 2019

There are about 43 million Americans who own a smart speaker, according to Survey Monkey, an online survey firm. And while the company confirms the growth of smart speakers hasn't even reached its peak, they conducted a study to find out how many people are actually using their smart speaker and how they really feel about them? The answers to those questions came from real people, not Alexa or Google. Key highlights of the survey follow:

  • 38.75% of the respondents are Somewhat Favorable about smart speakers, 27.34% are Very Favorable and 14.53% are Extremely Favorable. 11.25% are Not So Favorable and 8.13% are Not At All Favorable...
  • These are some of the ways that owners of smart speakers use their device: 86% listen to music, 72% ask about the weather, 56% set up their smart speaker as an alarm and 40% use them to control their appliances and/or lights in their house...
  • The top 4 benefits of using smart speakers: 1) Roughly two thirds (67%) said it allows them to multitask. 2) About 60% claimed that it helps them save time. 3) Slightly more than half (53%) said their smart speaker lets them access more information and 4) 52% said it helps them access more forms of entertainment...
  • Now for the drawbacks: Smart speakers are a relatively new technology. 74% of owners say it's their first one. Here come the privacy issues: More than half of owners (55%) admit to being anxious that people listen in on their conversations. For non-owners, the number is even higher, at 59%. Other roadblocks to gaining widespread adoption and appreciation include them being expensive (38%), unnecessary to own (31%) and addicting to use (19%)...
  • When asked what - if any - smart speakers they're aware of, here's how respondents replied: 77.51% mentioned Amazon Echo, 66.78% Google Home, 28.55% Apple HomePod, 13.49% Sonos One, 12.63% JBL Link and 7.79% None of the above...
  • Here are some improvements respondents hope to see: 44% hope smart speakers add a screen to enhance the quality of entertainment they can offer, 36% want their usage data reported back to them and 26% want their smart speaker to eventually hold a conversation with them...

Survey Monkey gathered responses from 599 American adults (18 and older). Responses were collected from December 19 through December 20, 2018. The data was weighted based on demographic variables, like age and race to reflect the demographic composition of the U.S...

Since there was so much concern about privacy, I would hope that manufacturers heed the advice collected in the survey and make future smart speakers more secure...

I(n)M(y)O(pinion):

  • I'll get serious about buying smart speakers when they're safer and like YouTube, contain every song ever recorded...
  • Phrases I could do without: "Going Forward" (yep, it's better than going "backward") and the exclamation "Boom" at the end of a sentence...
  • Nice to see that Apple will be sharing TV shows & movies on Samsung smart TV's...
  • While that should help both Apple and Samsung, Amazon lengthened their lead over Apple and the rest of the field...
  • All hail the new national champion Clemson Tigers...
  • I hope the weather is better when 'Woodstock 50' is staged at Watkins Glen in upstate New York...
  • The breakup of Jeff Bezos and wife MacKenzie proves once again that money isn't everything...
  • Anyone want to chip in to buy my favorite NYC skyscraper, the Chrysler Building???
  • The expiration date on "Doubling down" and "At the end of the day" has long passed...
  • Add "If Beale Street Could Talk" to the list of end-of-the-year treasures...

 

 

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