Shortened Listening's Impact...
Monday, March 3, 2025
The first new (Nielsen) shortened listening period for stations getting credit for a full quarter-hour share has already made an impact.
Full quarter hour shares needed have been shortened to three-minutes from five. As a result, the change has pushed several new stations into the top five and knocked out stations that have been
top-five mainstays...
Among stations making their first top-five entry in years, or ever, are: Audacy's all-news KNX (AM/FM) Los Angeles, Hot AC KLLC San
Francisco, and Sports WEEI-FM Boston, Classical KING-FM Seattle and Minnesota Public Radio AC KCMP Minneapolis...
On the other side of the rating's coin: Falling out of the top five after long runs include: iHeartMedia's CHR WHTZ New York and soft AC
WLIT Chicago, Beasley Media Group Classic Hits WROR Boston, University of Northwestern St. Paul Contemporary Christian KTIS-FM Minneapolis, and Hubbard Radio Adult Hits WARH...
For Days 1 and 2, the leaderboard shows AC with five wins, N/T and Sports with four each, Classic Hits and Rock with two each, and News,
Urban AC and Soft AC with one apiece...
Many thanks to Inside Radio for the data...
Did You Know???
- Denny's is closing at least 30 of its restaurants as part of the struggling chain's plans to jumpstart growth...
- Igloo is recalling a million coolers due to a hazard that has caused a handful of fingertip injuries, including some amputations...
- A humpback whale briefly swallowed a man rafting in the waters off Patagonia before spitting him out...
- Bertha, the 13-foot long elephant puppet in the Broadway show "The Lion King" has four puppeteers tucked into her body...
- According to the Fur Free Alliance, roughly 20 million animals were killed as part of the fur trade in 2023, versus 140 million in 2014...
- Researchers discovered that ancient Egyptian remains actually smell nice...
- Thirty minutes and 30 seconds is how much actual basketball was played during the two and a half-hour broadcast of the All-Star Game...
- Fans in Canada have taken to booing U.S. teams after our President threatened to take over Canada...
- Universal is challenging Disney with new parks in Florida & Texas...
- Belvedere Castle in Central Park is Manhattan's only official weather-monitoring station...
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