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(Week of June 17, 2024) Radio's Edge...
 
Monday, June 17, 2024
 
What gives radio the edge over all other media? New Radio Advertising Bureau President Mike Hulvey thinks he knows. Hulvey took over for long-time friend and former RKO General GM Erica Farber...
 
When Gordon Borrell (Borrell Associates) noted that radio sellers are viewed as having more expertise than their local media counterparts, Hulvey spoke to a kind of resilience he's seen in local radio across the US...
 
"I think radio at its core is flexible. We pivot easy. We are gritty by nature. We work a little bit harder and we're not going to be content with where things are. We're gonna put the effort in and the energy in to be better than what we are, and perhaps the very nature of that - that grittiness - comes from being a radio broadcaster and representing this amazing medium. Perhaps that's the magic and that's the secret sauce."
 
Hulvey also said that despite the rapidly changing world that's increasingly digital, audio will remain at the core of what local broadcasters do - but that digital is an unmistakable growth opportunity that shouldn't be ignored. That could mean "micro sites" that incorporate video and enhanced local news coverage that television and newspapers were traditionally known for - but today are mediums that as Borrell called them, "a little less entrepreneurial, aggressive and localized."
 
"Video is going to be an important part of the offerings (going forward)," Hulvey said. "If your feet are planted in the ground and you have a stake with a flag on it and you say, "We are radio, and it is only an audio medium, and - boom - you plant your flag, I'm afraid you're putting yourself at great risk, in peril."
 
Did You Know???
  • A Scottish woman alleges she was defamed by the global hit show "Baby Reindeer." She's now seeking damages from Netflix totaling $170 million...
  • Dolly Parton announced that her biographical musical, "Hello, I'm Dolly," will arrive on Broadway in 2026. She’s been working on the musical for a decade....
  • Hollywood productions face a summer of uncertainty as the threat of another strike looms over the film and television industry. Unions representing crew members are seeking better wages and job security provisions, among other demands...
  • Apple introduced a suite of artificial intelligence tools for its various products, including iPhones, iPads, Macs and more...
  • An unreleased "Star Wars" action figure from 1979 has become the most valuable vintage toy ever sold at auction...
  • The FDA is warning consumers against eating "microdose chocolate bars" after several people across four states were hospitalized...
  • Billboard has teamed up with New York University and online education platform Yellowbrick to create an online certificate course called Music Industry Essentials...
  • After a driver crashed his truck in a ravine in Oregon, his dog ran nearly four miles for help...
  • “Skibidi Toilet,” a bizarre animated YouTube series in which singing heads pop out of toilets, is popular among middle and elementary schoolers. Some parents are freaked Wired reports...
  • Breast pockets on shirts are disappearing...
 
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