Adult Radio Listening Still Strong...
Monday, December 4, 2023
Radio's target audience of Adults 25-64 is likely to remain as long as it continues to pull strong numbers. And
that it is, according to monthly FMR Associates and Eastlan ratings...
The study surveys thousands each month and is demographically balanced and geographically representative. It's a
national survey of 1500 25-64-year-old adults...
Weekly AM-FM Radio Listening among Adults 25-64 is at 86%, unchanged from 2022. Significantly, cume listening is
strong and consistent regardless of age, sex, market rank or geographic region...
Weekly AM-FM Radio Listening is well ahead of other audio options. In an environment of audio choice, radio
remains the clear preference and listening is stable, not declining.
Most of the alternate choices for listeners stayed stagnant. Streaming audio moved one percentage point from 62%
in 2022 to 63% in 2023. Personal music stayed at 53%. Podcasts went down a point to 24%. 2023 was the first year in a decade that podcast listening remained statistically unchanged. Satellite radio
stayed at 15%. "None of these" and "No answer" climbed to a total of 11%, broken down to 8% and 3% respectively from 6% and 3% (a total of 9% in 2022)...
The full survey will be released to Eastlan and FMR Clients on December 15th...
Did You Know???
- The gap in life expectancy between men and women in the U.S. is at its widest in nearly 30 years, as more men die of drug overdoses and Covid...
- Fake online reviews are a billion-dollar industry...
- CBS said it would have new scripted shows again in February...
- These days, few people are everyday necktie wearers. The accessory has been quietly losing ground for years, between the advent of casual Fridays and the pandemic’s blurring of the lines between our professional and personal lives...
- New York could soon stop requiring many high school students to take Regent's exams to earn a diploma, a major step in a sweeping overhaul of the state’s graduation system...
- Large stores, including Walmart and Costco, are rethinking self-checkout lanes due to widespread customer complaints and escalating retail crime...
- The TV cord-cutting revolution has led to a 40 percent decline in cable subscribers since 2014...
- The Supreme Court’s new ethics code is toothless, legal experts say...
- This year marks the 250th year anniversary of The Boston Tea Party...
- There are many good reasons not to spend all day on your phone, but radiation is not one of them...
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