verdana
verdana

Voice Assistant Use Soars...

 

Monday, August 19, 2019

It seems like only yesterday that we had a new member of the family. Siri (Apple), Alexa (Amazon) & Google's Assistant became part of our daily conversation. Voice-control technology moved out of the early-adopter phase of a couple of years back and into the mainstream since. eMarketer estimates that 111.8 million people in the U.S. will use a voice assistant at least monthly this year, up 9.5% from 101.0 million in 2018...

39.4% of U.S. internet consumers and 33.8% of the overall population are voice assistant users. By 2021, that number will reach 122.7 million, representing 42.2% of U.S. internet users and 36.6% of the U.S. population (Note: Individuals of any age who use voice assistants at least once a month on any device. Source: eMarketer, May 2019)...

People use voice assistants for a variety of reasons and are conducting an increasing number of activities. According to a Social Lens Research study conducted in August, 2018, top tasks include:

  • Getting directions
  • Making phone calls
  • Listening to music
  • Finding nearby stores

Demographically, there will be 57.6 million female and 54.2 million male voice assistant users in the U.S. this year. Broken down further, 34.4% of women and 33.3% of men will use voice assistants at least monthly. Early use skewed slightly more female but the percentage of males using voce assistants has grown in recent years...

Devices used to reach voice assistants are: smartphones and smart speakers. The former is used by a wide margin over the latter. Overall, the U.S. penetration rate for smartphones is 70.5%, so it's not surprising. Most models now come equipped with or can download voice assistant software. By 2021, the number of smartphone voice assistant users will reach 107.9 million or 32.2% of the population (Note: Individuals of any age who use voice assistants via smartphone at least once a month. Source: eMarketer, May 1, 2019)...

I(n)M(y)O(pinion):

  • We're not far from critical mass with voice assistance usage...
  • We can now call her, Simone "Triple-Double" Biles...
  • You know the fall is upon us with the U.S. Open just days away...
  • CBS & Viacom are singing "Reunited and it feels so good..."
  • Merry Christmas. There won't be any tariffs on the gifts you import from China - maybe...
  • Happy to see that enrollment in medical schools has grown. We need doctors...
  • If Charlie Manuel can come back to baseball (w/Phillies), maybe I can come back to radio...
  • Q2 numbers need checking if you're looking to save on quality items of all kinds...
  • Jay-Z and the NFL walk down the aisle...
  • Congratulations to Maddy Fraking. She's the first Little League girl player in 5 years & only the 19th of all-time...

 

 

Print Print | Sitemap
© Mel Phillips Radio Views