Shortened Listening's Impact...
Monday, March 3, 2025
The first new (Nielsen) shortened listening period for stations getting credit for a full quarter-hour share has already made an impact.
Full quarter hour shares needed have been shortened to three-minutes from five. As a result, the change has pushed several new stations into the top five and knocked out stations that have been
top-five mainstays...
Among stations making their first top-five entry in years, or ever, are: Audacy's all-news KNX (AM/FM) Los Angeles, Hot AC KLLC San
Francisco, and Sports WEEI-FM Boston, Classical KING-FM Seattle and Minnesota Public Radio AC KCMP Minneapolis...
On the other side of the rating's coin: Falling out of the top five after long runs include: iHeartMedia's CHR WHTZ New York and soft AC
WLIT Chicago, Beasley Media Group Classic Hits WROR Boston, University of Northwestern St. Paul Contemporary Christian KTIS-FM Minneapolis, and Hubbard Radio Adult Hits WARH...
For Days 1 and 2, the leaderboard shows AC with five wins, N/T and Sports with four each, Classic Hits and Rock with two each, and News,
Urban AC and Soft AC with one apiece...
Many thanks to Inside Radio for the data...
Did You Know???
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2014...
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