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AM/FM Reaches Two-Thirds Of America...

Monday, July 8, 2024
 
Cumulus Media/Westwood One's newly analyzed Edison Q1 "Share Of Ear" 2024 study shows the strength of AM/FM radio. Consider this: in a typical day, ad-supported digital audio reaches only a third of America while AM/FM radio reaches two-thirds of the country...
 
Between ad-supported Spotify and AM/FM radio, most people only listen to AM/FM radio. Spotify reaches just 7% of the U.S. every day. Ad-supported Pandora and ad-supported Spotify combined reach only 13% of the U.S. Simply stated, most people listen to AM/FM radio...
 
Podcasts and AM/FM radio represent nearly 90% of tuning minutes. With an overwhelming in-car share of 86%, AM/FM radio is the primary way to reach consumers on the path to purchase, while among registered voters across the political spectrum, AM/FM radio is the dominant ad-supported audio platform...
 
Examining the combined audience of digital audio (ad-supported Spotify, ad-supported Pandora and podcasts) and AM/FM radio reveals in a typical day:
  • 13% only listen to digital audio and not AM/FM radio.
  • 28% listen both to digital audio and AM/FM radio.
  • 59% listen only to AM/FM Radio and not digital audio.
Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio...
 
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  • July marked the 60th anniversary of then-President Lyndon B. Johnson signing the Civil Rights Act into law, preventing discrimination based on race, color, religion, sex and national origin...
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