In-Car Radio Update...
Monday, April 22, 2024
Dashboard technology company, Quu, recently published a new study called "2024 In-Vehicle
Visuals Report." For those radio stations that care how their stations appear on dashboards, this is a must to digest...
The report included research gathered at car dealerships that stock the 100 top-selling new
cars in the US. The study got extensive data on each vehicle including whether or not there is a dedicated radio button and whether the car offers PS Data to provide technical assistance and Radio
Text for FM. Does it display HD Radio artist and title, logos and album art?
Quu highlighted the key findings of the study, as follows:
- It found that AM/FM radio is "ubiquitous" in new vehicles, with 100% having FM and 98% still having AM. "The rumors of AM/FM disappearing from the dash have been highly exaggerated," Quu concluded...
- Not surprisingly, it found that broadcast radio no longer has a dashboard monopoly, thanks to the presence of satellite radio, Android Auto, Apple CarPlay and:
- ...a smaller but growing number of in-car streaming apps, which are most prevalent in GM and Toyota cars. Quu found that on average there are now 6 direct audio sources per new vehicle (and some of them can access thousands of audio sources each - so essentially, radio faces infinite audio competition)...
- Two out of three cars have HD Radio installed. That's an important landmark for the long-term rollout of that digital radio technology. "While not universal (yet)", according to Quu, "two out of three new vehicles have dozens of additional local market signals at their fingertips, presenting opportunities as well as challenges."
- But General Motors is an important exception to the broader adoption of HD Radio. GM accounts for one out of five of the top new vehicles sold, but it only supports HD Radio in certain Cadillac models...
- It found that all new vehicles have in-dash text capabilities, and most can display logos and other images. "A radio station's in-dash experience is a vital part of its brand and needs to be treated as such."
Quu has an interest in the topic of car dashboards and CEO Steve Newberry recently presented
a webinar which highlighted the key findings above...
Did You Know???
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- The MTA quietly demanded roughly $750,000 a year from the New York Road Runners to make up for the toll revenue that the authority loses when it closes the Verrazzano-Narrows Bridge to vehicular traffic...
- Scientists expect an intense Atlantic hurricane season because the ocean is warmer than usual.
- The world is trying to save forests. But record wildfires in Canada and expanding agriculture elsewhere offset those protections...
- Forbes added Taylor Swift to its list of billionaires. She became a billionaire last year, largely because of her Eras Tour...
- A Times analysis has found that dozens of major U.S. bridges lack shields to block wayward ships...
- It was 20 years ago that Google debuted Gmail...
- Nearly half of American adults have high blood pressure...
- The men’s national title game between UConn and Purdue averaged 14.8 million viewers, four million fewer than the women’s game (South Carolina and Iowa)...
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